As China's traditional pillar industry, important people's production industry, and industry with certain international competitiveness, the light industry has undertaken important tasks such as prospering the market, stabilizing exports, expanding employment, meeting people's consumption needs, and serving the agriculture, rural areas, and farmers. Development plays a pivotal role. During the 12th Five-Year Plan period, light industry has made new progress in adjustment and optimization, accelerated transformation, sustainable development, etc., and as a whole has reached a new level, fully completing the economic indicators and main tasks in the 12th Five-Year Plan for Light Industry. However, compared with the world's advanced level, most industries in China's light industry are still large but not strong, and their tasks are urgent and arduous in terms of structural adjustment, transformation and upgrading, and quality and efficiency. What are the goals and tasks of the light industry during the 13th Five-Year Plan period? How will we face the opportunities and challenges during the 13th Five-Year Plan period? How should the light industry, which is closely related to the lives of ordinary people, start from the supply side, promote the three-product strategy focusing on variety, quality, and brand, promote the effective integration of resources, and build a supply system that suits the demand structure and creates consumption? China National Light Industry Federation Chang Buzheng accepted an exclusive interview with this reporter.
The importance of the light industry integration and development into new highlights
Over the past five years, downward pressure on the economy has been increasing. China's light industry has broken through difficulties, moved forward, and made significant progress in accelerating structural adjustment and transformation of development methods. Chairman Bu Zhengfa used a set of data to illustrate the achievements of the light industry during the 12th Five-Year Plan period.
The economy has grown steadily and rapidly. In 2015, the main business income of young industrial enterprises was 28.2 trillion yuan, and profits reached 2 trillion yuan, of which the enterprises above designated size were 23.14 trillion yuan and 1.49 trillion yuan, respectively. The industry's exports totaled US $ 598.239 billion. During the 12th Five-Year Plan period, main business income, profits, and export volume increased by 74.95%, 101.16%, and 68.3%, with an average annual growth rate of 11.84%, 15%, and 10.97%, all higher than the national industrial growth rate, especially the profit growth rate. protruding. The contribution of light industry to the economic and social development of the country has further increased.
Speaking of the new highlights of the light industry during the 12th Five-Year Plan, Bu Zhengfa told reporters that during the 12th Five-Year Plan, integration and development have become new highlights. The main features of machine replacement of labor are cost reduction and efficiency enhancement, rapid manufacturing upgrades, intelligent manufacturing, Positive results have been achieved in the application of Internet technologies. Haier has successively built 7 digital intelligent connected factories, and achieved new results in mass customization. Cultural creativity and design services are integrated with related industries such as interior decoration, smart home, arts and crafts, and cultural and sports supplies to form new economic growth points. Business model innovation, e-commerce, and online-offline integration development have further accelerated.
What's more worth mentioning is that during the 12th Five-Year Plan period, China's light industry industry's scientific and technological innovation capabilities were significantly enhanced. There were 17 national key laboratories, 7 national engineering laboratories, 21 national engineering (technology) research centers, and national enterprises. There were 162 technical centers, an increase of 47 from the end of the 11th Five-Year Plan period, accounting for 13.6% of the country's total. A number of major national science and technology support projects and technological transformation projects were successfully implemented. Key materials and preparation technology research and development and industrialization projects in the pen-making industry have achieved 12 major innovations, breaking through the technical bottleneck of core raw materials and improving the overall level of scientific and technological progress in the industry. A number of key technologies and main technical indicators of high-speed paper machines designed and developed by our country have reached the international advanced level. A number of key common technologies in the home appliance, plastic, hardware, leather, food and other industries have made breakthroughs. During the 12th Five-Year Plan period, the industry won 43 national science and technology awards and 806 science and technology awards from the China Light Industry Federation.
At the same time, during the 12th Five-Year Plan period, the structural adjustment of the light industry has achieved significant results, significant changes in the product structure, accelerated development of new products, improved product grades, and steadily improved quality; breakthroughs in energy conservation and environmental protection, and significant reductions in comprehensive consumption in key industries such as papermaking and leather. Increasing production without increasing pollution; international competitiveness has steadily increased, and exports of light industrial products rank first in the national economy, and the output of more than 100 products ranks first in the world.
Transforming the way, adjusting the structure and deepening the supply-side reform
The 13th Five-Year Plan period is a crucial stage for China to build a well-off society in an all-round way. It is a key stage for the light industry to actively adapt to the new normal, increase the driving force for innovation and development, and focus on improving the supply structure and improving the quality and efficiency of development. At this stage, what are the main tasks and development goals of the light industry?
Bu Zhengfa pointed out that China's light industry is currently in the painful period of structural adjustment and the tackling period of deepening reforms, while it is still in an important period of development opportunities. The deep adjustment of the world's industrial structure has brought a huge impact to the manufacturing industry, and China's traditional industries are facing multiple changes in industrial structure, social structure, and demand structure, as well as multiple changes in speed, structural optimization, and dynamic transformation. With the process of building a well-off society in an all-round way, increasing supply to meet consumer demand and changes in consumption upgrades is a powerful driving force for the development of light industry. Consumer demand for personalization, high-end, customization, and service is accelerating, and high-quality and environmentally friendly, safe and healthy, fashionable and practical, and easy-to-operate product and service consumption continue to increase. The young generation is becoming the main force of consumption. Miniaturization, intelligentization and specialization of production have become the new characteristics of industrial organizations. Internet + will create and promote new consumption concepts and development methods, and accelerate changes in innovation systems, organizational structures, and business models. The development of the industry brings major opportunities and broad space.
China is a large country of light industry, but it is big but not strong. Transformation and upgrading, from big to strong, are the main themes of light industry development during the 13th Five-Year Plan period. Therefore, the main goal of the light industry during the 13th Five-Year Plan period is to maintain steady and rapid growth, promote the transition to a strong country in light industry, deepen the supply-side structural reform, and significantly enhance the ability of technological innovation; strengthen the leading role of innovation and advance the depth of the two industries Integration; speed up structural adjustment, optimize industrial layout; strengthen quality brand construction to ensure consumer safety; increase energy conservation and environmental protection, and comprehensively promote green manufacturing; implement strong industrial base projects to enhance the basic capabilities of light industry; coordinate domestic and international markets, and improve enterprise operations Get out of the level. Bu Zhengfa introduced to reporters.
Implement Sanpin strategy to expand effective supply
In May this year, the General Office of the Chinese Academy of Sciences issued "Several Opinions on Carrying Out a Special Action for the Consumer Goods Industry to Create a Good Market Environment" as an important part of deepening supply-side reform.
In recent years, most of the goods that consumers have snapped up overseas are light industrial products. Earlier, Feng Fei, deputy minister of the Ministry of Industry and Information Technology, said in an interview with reporters that China is currently in a period of rapid changes and upgrades in the consumer structure. Household consumption is changing from living, food and clothing to food and clothing. The consumption-oriented and well-off consumption represented by the behavior change, from the extensive consumption of imitation-type waves to the personalized and diversified fine consumption. Consumers' color, variety, quality, specifications, brand, safety, etc. of consumer goods The requirements in this area continue to increase, and the contribution rate of consumption in economic growth and transformation and upgrading is getting higher and higher, and it has become a leading force in expanding and increasing demand. And many of the products that consumers buy from abroad are "MadeInChina". It also shows that our products are not inferior in quality, but in a weak position in brand building.
In response to this reality, Bu Zhengfa introduced that during the 13th Five-Year Plan period, the light industry must vigorously implement the three-product strategy of increasing variety, quality, and creation of consumer products, improve the level of creative design, and cultivate a number of exemplary consumer products. Fashion creative design cities and industrial parks .
Develop personalized, fashionable, functional and green consumer products, and launch a number of high-tech content, high added value, exquisite design, fine production, superior performance. Support the development of a group of traditional specialty foods and innovate and upgrade a group of ethnic specialty supplies and tourism crafts.
Strengthen quality precision management and promote advanced quality management models and management systems. Strengthen the basic work of enterprise quality management and sort out quality benchmarking enterprises. Promote quality inspection, testing and certification, and ensure consumption quality from the raw material side. Carry out international benchmarking and promote the integration of domestic consumer product standards with international standards.
Carry out light industry quality brand promotion actions, guide the industry to carry out brand creation, protect and inherit the Chinese time-honored brand, and give play to its exemplary leading role.
Improve the brand service system, support a group of professional service agencies for brand cultivation and brand operation, improve the brand value evaluation system, and organize major brand events such as expositions and design competitions. Improve brand competitiveness and support brand companies in innovative business models. Promote the internationalization of brands and increase the proportion of exports of branded products.